Spring Blog

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Designing an SEO Friendly Website

SEO (Search Engine Optimisation) is the process of affecting the visibility of a website in a search engines organic (unpaid) results.

Search engines are limited in how they crawl/interpret web content. Thus, there are several tricks, rules, or steps that can be followed to design an SEO friendly website.

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Harnessing Google's AdWords and Analytics

Google Analytics is a web service that provides statistics and basic analytical tools for marketing purposes, and can be integrated with AdWords.

Together, both AdWords and Analytics provide important information, although independently – they don’t provide the full picture. This outlines the importance of linking the two measurement tools; to help you get the most out of your advertising.

The underlying benefit of this link is that it presents powerful information to show where you should be spending your money, based on return on investment data.

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Why Internet Marketing?

The Internet and marketing go hand-in-hand, there’s no point having a website, no matter how good it is, if no one can find it. This is where Google AdWords comes in handy.

Google AdWords is an advertising service offered by Google that enables businesses to draw people to their websites via Pay-Per-Click (PPC) Advertising.

So what is PPC Advertising then? Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC), is a form of advertising that involves advertisers paying a fee each time one of their ads is clicked.

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Custom Website Versus Template

The debate between custom web design and website templates is a hot topic for emerging companies. As a business owner, it is often about balancing the fine line of reducing costs and building a solid revenue stream through increasing online presence.

The quality of a business' website often contributes to the reputation or credibility of a brand, just as it does from its marketing material and office appearance. Although most business owners don’t understand the difference between custom web designs and website templates – which is what we will look at within this article.

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How Shopify Can Become Your Best Revenue Stream Ever Pt 2

Our previous blog taught you how to best leverage the power of Shopify to make your business highly accessible to more customers, anytime, anywhere.

Running an eCommerce is not an easy task! On top of your everyday store tasks such as managing inventory you're faced with a variety of online store issues. Shopify helps to eliminate some of these unfortunate online complications.

This article will show you eight of the benefits of using Shopify:

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How Shopify Can Become Your Best Ever Revenue Stream

Shopify has everything your business needs to start selling online - anywhere, anytime. At Spring Web, we love providing our customers with reliable and industry-grade technologies, including Shopify, to help them focus on what they do best - growing their businesses without having to worry about keeping up with ever changing technology. If you are a business owner, you will by now have realised that the Internet has opened up business opportunities of every kind.

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