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Designing an SEO Friendly Website

SEO (Search Engine Optimisation) is the process of affecting the visibility of a website in a search engines organic (unpaid) results.

Search engines are limited in how they crawl/interpret web content. Thus, there are several tricks, rules, or steps that can be followed to design an SEO friendly website.

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Harnessing Google's AdWords and Analytics

Google Analytics is a web service that provides statistics and basic analytical tools for marketing purposes, and can be integrated with AdWords.

Together, both AdWords and Analytics provide important information, although independently – they don’t provide the full picture. This outlines the importance of linking the two measurement tools; to help you get the most out of your advertising.

The underlying benefit of this link is that it presents powerful information to show where you should be spending your money, based on return on investment data.

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Why Internet Marketing?

The Internet and marketing go hand-in-hand, there’s no point having a website, no matter how good it is, if no one can find it. This is where Google AdWords comes in handy.

Google AdWords is an advertising service offered by Google that enables businesses to draw people to their websites via Pay-Per-Click (PPC) Advertising.

So what is PPC Advertising then? Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC), is a form of advertising that involves advertisers paying a fee each time one of their ads is clicked.

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