The Internet and marketing go hand-in-hand, there’s no point having a website, no matter how good it is, if no one can find it. This is where Google AdWords comes in handy.
Google AdWords is an advertising service offered by Google that enables businesses to draw people to their websites via Pay-Per-Click (PPC) Advertising.
So what is PPC Advertising then? Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC), is a form of advertising that involves advertisers paying a fee each time one of their ads is clicked.